Rhett McLaughlin and Link Neal, better known as Rhett & Link, founders of creator-led content studio Mythical Entertainment and hosts of daily online show Good Mythical Morning, are set to use Veritone’s Marvel.ai voice-as-a-service solution to create, manage, license and monetise their own hyper-realistic synthetic voices.

Veritone Marvel.ai supports both text-to-speech and speech-to-speech processes, offering the first complete, end-to-end suite of voice capabilities and features. Built on aiWARE, Veritone’s proprietary operating system for artificial intelligence, Marvel.ai enables users to leverage multiple best-in-class voice engines, ensuring they utilise the most logical solution for their specific needs. aiWARE also gives Veritone Marvel.ai users the ability to combine top voice engines with other cognitive capabilities – such as foreign language translation, sentiment analysis and content classification – to create personalised and localised content at scale.


Rhett & Link will be able to create personalised and localised content at scale

Veritone Marvel.ai’s synthetic voice technology will enable Rhett & Link to level up their content value by localising its shows, developing new monetisation channels and leveraging their branded voices to create new content opportunities.

“Synthetic voice is a fascinating technology and surely part of the future of media,” Rhett & Link said. “The opportunity to create our own AI-powered voices was incredibly exciting for us because testing out new and exciting ideas is exactly what we do best at Mythical. Taking our already-innovative content to new technological heights will not only provide additional distribution and monetisation options for our content but also allow us to reach more viewers around the world.”

“I cannot wait to hear my own synthetic voice speaking French,” Rhett said. Link added: “The possibilities for new content creation and connection with viewers beyond our core English-speaking audiences are endless.”

“We are thrilled to see the adoption of our Marvel.ai voice-as-a-service solution from content creators like Rhett & Link of Good Mythical Morning,” said Ryan Steelberg, president of Veritone. “We created Marvel.ai with innovative content creators in mind. We are confident that the pair will surprise all of us with what they are able to create and who they are able to reach through personalisation and localisation only available through synthetic voice.”