Planetcast Media Services, a broadcast technology and media services provider in India and Southeast Asia, was selected as media services partner by Indian Premier League (IPL) rights winners Star Sports (domestic TV broadcast), Viacom18 (domestic OTT on JioCinema), and Times Internet (international via Cricbuzz).
Sanjay Duda, CEO at Planetcast Media Services, said: “The work we’ve done at IPL matches almost every season since the first in 2008 has enabled Planetcast to build a reputation for handling incredibly complex and valuable live events. With the IPL now the world’s second most expensive sports rights on a per-match basis – just behind the NFL – media leaders like Star Sports, Viacom18 and Times Internet more than ever need to give TV viewers the best possible viewing experience, including UHD viewing on TV and mobile devices.”
Venugopal Iyengar, chief operating officer, digital, at Planetcast International, added: “We are launching a number of IPL broadcast innovations this season, including AI-based editing with player facial recognition to quickly provide key video highlights, fast and flexible upstream ad insertion, and handling multiple language audio commentary tracks. We’re excited that Star Sports, Viacom18 and Cricbuzz have chosen us to enable them to fully monetise their coverage and, most importantly, drive viewer enjoyment for over 400 million cricket fans.”
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