Globecast will take the opportunity at IBC to explore and explain its fresh market approach across OTT, remote production and media supply chains, featuring key partners prominently on its stand.
The company will unveil its new 4K live channel cloud playout capabilities, which it claims is a significant advance for the industry. Using a leading cloud service provider alongside its own in-house cloud MAM, Orchestrator, Globecast now allows its customers to take full advantage of cloud OPEX models for live 4K playout, with the inherent fast time to market and service flexibility. This includes the cost-effective and increasingly popular creation of pop-up channels.
Globecast is highlighting key developments at IBC, including a partnership with Gravity Media
Globecast has also significantly enhanced its Managed Cloud Network (MCN) solution, tailored for sports broadcasters and rights holders, with the launch of version 2.0. Globecast MCN allows customers to add value to an event to which they have bought rights by facilitating highly cost-effective, secure, cloud-based distribution of additional content. Version 2.0 now includes integration direct from the venue site to affiliates, removing any connectivity hurdles, providing a complete end-to-end solution. Through Orchestrator, customers have easy access to controlling which affiliates receive specific content based on rights purchasing. It also now includes support for the open-source SRT protocol alongside existing Zixi protocol support.
Connect with Globecast on IBC Digital
Globecast has also worked across 2021 on its remote production offering and commentary services.It recently announced a partnership with Gravity Media to support customers at next year’s major football tournament, providing end-to-end contribution, connectivity and production services.
It has also significantly expanded its OTT solution portfolio, announcing a partnership with Viaccess-Orca and MainStreaming for OTT solution development.