ShortsTV is expanding its presence to EMEA, Latin America, India and Nepal though Amagi’s centralised cloud-based platform. Being a traditional broadcast TV network, ShortsTV has opted to employ standard managed playout services through Amagi Cloudport.
Owned and operated by Shorts International, ShortsTV is the world’s first and only 24/7, linear and OTT HD TV channel dedicated to short-form movies and series. It has the most extensive catalogue of quality short-form video content that is available on TV, online and in theatres. It also produces original short film content for broadcasters and brands.
ShortsTV first implemented Amagi Cloudport in October 2019 to deliver short movies in high definition to leading pay-TV platforms across the US. Similarly, in EMEA, Latin America, India, and Nepal, ShortsTV content is delivered to premium cable TV and OTT platforms.
“With a successful transition to a cloud-based playout model in the US, we have seen a result which benefits the brand with greater visibility, flexibility and excellent adherence to SLAs. Therefore, expanding in EMEA, Latin America and Asia regions, we hope to attain a newer goal. This partnership with Amagi will help expand our reach to newer geographies and mediums such as OTT and streaming platforms,” said Michael Buchallet, chief technology officer, ShortsTV.
“A cloud playout model helps drastically improve the efficiency of large broadcast operations and allows broadcasters like ShortsTV to centrally manage multi-country linear TV feeds. They can now deliver content directly to the operators using true cloud or edge playout,” said Srinivasan KA, co-founder, Amagi. “We are thrilled to have played a part in enabling ShortsTV’s premium content to have reached a global audience using our world-class cloud playout and automation solutions.”