Tedial has tapped two of its own to assume larger roles in the company. Manuel Martínez has been promoted to business development manager from his position as regional sales director, Spain; and José Luis Montero has increased his sales management responsibilities from regional sales director of LATAM/Middle East to include Spain and Portugal. Both appointments are effective immediately.

”We are fortunate to have such talented and experienced professionals on our team as the industry transitions to a new era driven by cloud, AI and SaaS, and the company moves towards a next generation Media Integration Platform,” said Emilio L Zapata, Tedial founder.


Martínez and Montero have taken on larger roles at the company

“Manuel’s comprehensive insight of the challenges the M&E sector faces in this time of unprecedented change, along with his deep knowledge of customers’ expectations will be invaluable when we roll out our groundbreaking platform. And José Luis’s vast proficiency and deep understanding of the industry mixed with his proven track record will be key assets for Tedial customers in Spain and Portugal as they have been for those in LATAM and the Middle East.”

Martinez, who is based at company headquarters in Malaga, has assumed responsibility for developing business and marketing strategies for Tedial’s next generation of services. He will work with Tedial’s senior management, sales and marketing to assess market reach, evaluate opportunities and put best practices in place to build new business channels.

“New technologies and operational needs arising from the Covid-19 pandemic have caused a disruption in the M&E market. Tedial is at the forefront of this technology transition and is well prepared to offer new services that meet the M&E industry’s evolving needs, enabling next generation user experiences. I am proud that Tedial trusts me to lead this new challenge, aligning the different areas of the company involved in the business development of these next generation services, including sales, marketing and partnerships,” said Martínez.

Montero joined Tedial in 2017 as regional sales director, LATAM. His proven track record in strategic planning and customer development led to the swift expansion of his regional responsibilities to include the Middle East. Montero will now add Spain and Portugal to his current role.

“I assume the challenge of driving the sales in Spain and Portugal with the same enthusiasm that I have for the Middle East and LATAM,” says Montero. “The Spanish and Portuguese markets are extremely important for Tedial and I look forward to attending to the needs of our customers in those regions as well. I am proud to work with the high calibre of professionals at Tedial who consistently support customers around the world with the maximum level of innovation and quality.”