Digital technology company To The New has partnered with Evergent to enhance customer management and enable new and flexible business models with higher monetisation for all OTT service providers.

To The New will offer Evergent’s Revenue & Customer Relationship Management suite as part of its VideoReady OTT solution to support businesses with innovative customer lifecycle management experiences. This will help OTT customers increase their revenues while reducing churn by offering flexible and dynamic products that can be monetised via multiple billing options.


Evergent’s Revenue & Customer Relationship Management suite will be integrated with To The New’s VideoReady OTT solution

To The New provides technology services across the OTT value chain, including system integration involving market-leading products in areas including multi-DRM, players, ad-platforms, data & analytics and customer management.

“With our strong experience and expertise as a system integrator in the OTT space, we have always been at the forefront of enabling customers to leverage and integrate best-in-class products in the market for their OTT offerings. Integration of Evergent’s advanced products suite with our in-house OTT VideoReady solution will certainly help in significantly reducing the TCO and time-to-market for our customers. We are excited with this partnership and hope to create an even bigger impact in the OTT space going forward,” said Manish Sinha, business head – OTT solutions & services at To The New.

Evergent CEO Vijay Sajja said: “The current OTT marketplace is saturated with global competitors, and with the consumer in control, they are demanding increased efficiency and customisation from their video service providers. To The New is aptly positioned to help OTT service providers navigate this complex ecosystem with the right set of technologies and products to optimise efficiency and outcome. Through our partnership, we will work together to provide the industry-leading customer management solution required to create superior customer experiences.”