Smart video streaming specialist Unified Streaming unveiled Unified Virtual Channel, which it said allows content providers to combine VoD and live sources to create OTT-only linear channels.
Linzi McRae, product manager at Unified Streaming, said: “We look forward to talking to new and current customers and partners about unlocking their content’s untapped potential.”
Unified Streaming notes that streaming virtual channels is a popular choice for content owners, service providers, telcos and cable operators, streaming services, event organisers, and broadcasters. It claims that the new product allows these providers to enhance their OTT services by attracting new audiences, targeting ads, and expanding into new markets across the globe.
Following its debut at IBC2022, Unified Virtual Channel was expected to roll out in a private beta release in late September 2022. It will then launch widely in January 2023 as a general availability release.