In just a few weeks’ time, the global media and entertainment industry will convene at the RAI in Amsterdam for this year’s IBC. As usual, technology innovations and new business models will be on show, along with the usual presence of informative and influential speakers.
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Film University Babelsberg to preview immersive Auschwitz project at IBC2026
Film University Babelsberg Konrad Wolf will present an immersive digital reconstruction of a little-known site associated with Auschwitz at IBC2026, as part of EIT Culture & Creativity's first major presence at the show.
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Innovation Awards: Investigating 2026’s Content Creation finalists
What does it take to win a technological innovation award in Content Creation? Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, assesses the top three projects in the running – revealing the key characteristics of each of the most competitive submissions.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
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IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
