IBC2025: The third day of the IBC2025 Conference brought together a diverse group of experts and innovators from the media, broadcast, and technology sectors to discuss the transformative potential of emerging technologies, particularly AI, 5G, and cloud solutions. Voxo's AI model reports.
One of the overarching themes was the push towards personalised and interactive user experiences, leveraging AI to tailor content to individual preferences and enhance engagement. This focus on personalisation was evident across various sessions, highlighting the importance of understanding viewer behaviour and utilising advanced metadata and search functionalities to provide relevant and engaging content. AI-driven solutions like automated highlight generation and AI commentary were discussed as tools to deliver more immersive and interactive experiences, particularly in sports media, where real-time engagement is crucial.
Another significant theme was the deployment of private 5G networks to revolutionise live broadcast production. Sessions showcased several proof-of-concept projects that demonstrated the potential of 5G to enhance content creation, reduce production costs, and minimise environmental impact. These projects included deploying 5G on drones, at music festivals, and using ultralight aircraft for cycle race coverage, each highlighting the challenges and successes in integrating 5G technology into live production environments. The discussions underscored the need for collaboration among broadcasters, technology providers, and regulators to overcome technical and regulatory hurdles and push the boundaries of innovation in live broadcast production.
Cloud technology and AI were also central to the discussions, with a focus on how these technologies are revolutionising media workflows and driving digital transformation. The concept of cloud-native agile production was introduced, advocating for efficient use of cloud resources to avoid unnecessary costs and enhance productivity. The accelerated shift to cloud workflows during the Covid-19 pandemic was highlighted, emphasising the importance of remote collaboration and adaptability in future-proofing media businesses. The integration of robust security measures and compliance with standards like ISO 27001 was deemed essential to ensure the safety and integrity of data in cloud environments
Summary created by Voxo. Headline and standfirst furnished by the IBC team.
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