IBC2025 Session Summary: Engaging the Next Gen Viewer with Personalised & Interactive UX

Participants highlighted the significance of enhancing user experience and reducing churn by analysing viewer behaviour and preferences. Emphasis was placed on sustaining audience retention through tailored content recommendations, effective use of metadata, and advanced search functionalities. AI-driven solutions, including automated highlight generation and AI commentary, were presented as methods to deliver relevant and engaging content to diverse global audiences.

One speaker described innovations in the sports media sector, such as automatically detecting key moments and highlights using AI, incorporating facial recognition, commentator feeds, and modern aspect ratios to suit varied viewing formats. Another contributor detailed the development of interactive features for live sports and television shows, enabling real-time engagement and a more immersive experience. The session also stressed the importance of addressing search and discovery challenges, with AI-driven chatbots offering seamless ways for users to locate content according to their mood or personal preferences.

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