This is the first time in many years that Polar Graphics has had a physical stand at IBC. Usually, the distributor is just present on the stands of its partners.

“IBC2022 has been all about quality for us,” said Holly Rowsell, Operations Director, Polar Graphics. “We’ve had a lot of great meetings and there have been far fewer people who just come by to pick up a pen.”

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Holly Rowsell and Christopher Stone: ‘A great opportunity to talk’

Christopher Stone, who runs the company’s technical sales, identified more resellers than end users. “We’ve got a good location near to Hall 7 where a lot of our partners are and we’ve been hosted by the British Pavilion in typically welcoming and professional fashion.

“People have had more time this year to chat so we’ve had some great in-depth discussions.”

At IBC, Polar Graphics released DNAfabric 2.0, the latest update to StorageDNA’s cloud-optimised, data management toolset. The firm also has a presence at Apantac, Mediaproxy and Nagasoft.

Stand Number: 6.C28b

Company: Polar Graphics