IBC2025: Jason Power, VP, AV Ecosystem at Dolby Laboratories, explains how streamers can win big and capitalise on the explosion in live sports with the company’s latest advancements tailored for the live sports viewing experience.
At IBC2025, Dolby showcased a range of sports broadcasting scenarios that benefit from rich imagery with Dolby Vision, immersive audio with Dolby Atmos and AC-4, and seamless streaming with Dolby OptiView. For the first time, the company also previewed what Dolby Vision 2 will be bringing to the industry.
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Netflix's Anna Mallett: "We are always looking for ways to focus on creativity"
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Broadview: Uniting streaming and broadcasting
Shortly after Broadview debuted its Nexus product at IBC2026, Michael Atkin, President, CEO, Broadview, divulged how the cloud-native workflow orchestration platform securely brings broadcasting's control, visibility, and toolsets to streaming's instantaneous content delivery.
