How do audio engineers develop an expertise in surround mixing and what are the elements that characterise a great immersive mix? David Davies speaks with the best ears in the business to discover more.
Along with 4K and HDR, the rise of immersive audio – led by Dolby Atmos and MPEG-H – has been one of the defining production technology stories of the past decade. From cinema releases and streaming series mixed in Dolby Atmos, to installations and live events being enhanced with different configurations delivered in multiple formats, audio is an increasingly immersive endeavour across application types.
Identifying a tipping point for a technology is not always easy, but in this case, one can pinpoint the mass availability of immersive audio music, via sites such as Apple Music and Tidal, as an important moment. But despite the increasing footprint of surround music in both professional and consumer domains, it’s arguable that – in relative terms – immersive audio mixing is still in its infancy as regards ‘standard practices’ and a commonly-shared notion of what constitutes a ‘great immersive mix’...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Sir Gary Oldman: “There’s an anxiety going into any project”
With the Edinburgh TV Festival’s Global Icon Award in hand, Sir Gary Oldman delivered a candid acceptance speech, revealing how his unique techniques, mindset, and early experiences in the industry brought his most iconic roles to life.
.jpg)
Innovation Awards: Social Impact finalists deep dive
From UN-led dialogues on AI safety and ethics to automatic broadcast-grade sign language for live streaming, the Social Impact category is a tight race. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, analyses the judging panel’s top three competitors.
.jpg)
Workflow transformation: “AI should be for reliability, not creativity”
With AI’s potential reach in broadcast and media growing all the time, David Davies speaks to leading companies about their adventures in AI and uncovers why they believe the greatest potential resides in humans’ full creative control over the new toolsets.
.jpg)
IBC Content Everywhere: AI gets a reality check
From increasingly sophisticated monetisation strategies to progressively flexible business models, Content Everywhere companies map AI’s influence on the media industry and reveal their technological forecasts for IBC2026.
.jpg)
Content Everywhere stages: Groundbreaking tech and real-world results converge
IBC2026’s Content Everywhere hub in Hall 5 will host nearly 200 exhibitors showcasing multi-platform delivery and monetisation innovations, alongside two stages of panel discussions and live demonstrations.
