VR may have been something of a slow burner in terms of technology buzzwords, but its recent rebrand as spatial computing may well signal an uptick in interest for a host of reasons, discovers Mark Mayne.
The tide appears to be turning with a slew of big tech players fielding a new range of VR/spatial computing hardware this year, but will it be enough to achieve a breakthrough in a space that has seen many a false dawn? We look at some of the key innovations driving volumetric production in 2024.
Changemaker - The Apple Vision Pro
The biggest news in the space is arguably Apple’s Vision Pro, partly due to the dominance of the Cupertino tech giant in associated markets, and partly due to the galvanising effect on the competition. As has been the company’s playbook since the success of the iPhone, the Vision Pro delivers a market-leading set of specs, wrapped in an aspirational magnesium and carbon fibre design that will enable many to look beyond the considerable $3.5k price point...
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Kickstart Day 2025: Programme celebrates power of collaboration on centenary of TV
The IBC Accelerator Kickstart Day 2025 marked the beginning of another year of groundbreaking innovation in media and entertainment technology. John Maxwell Hobbs reports.

From multicast to MAUD: the evolution of MABR
Multicast Adaptive Bit-Rate streaming has been held up as a way for ISPs and content providers to deliver mass-audience streamed content – particularly live events – while ensuring consistency of experience. BT is meanwhile pushing ahead with the rollout of its MAUD variant of the technology.
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AI and live production: Experimentation giving way to well-defined applications
Connectivity optimisation, transcription services, and real-time customer support are among the areas of live production where the value of AI-based technologies is increasingly evident, writes David Davies.

ISE2025: Putting the art into artificial intelligence
AI permeated almost every aspect of ISE 2025 but experts and executives were keen to stress AV’s indivisible role in meshing tech with the art of communication.

Coming of age: How virtual production is becoming more accessible as it matures
Whilst the application of virtual production to big-budget tentpole productions will continue, the maturity of workflows and the development of more technical standards will enable the technology to be applied more widely, writes David Davies.