A penultimate presentation on Day 2 in CR1 saw Simon Clarke, Director, Digital, Bluey, BBC Studios Digital Brands, present: “Fandom First: How are alliances expanding reach and retention?". Addressing the IBC2026 audience, Clarke unveiled some surprising stats, as well as a fascinating look under the hood of the much-loved children’s character.
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Under heavy security presence, controversial ‘AI superstar’ Tilly Norwood made her IBC debut in what was claimed to be her first live interview. Taking questions from the IBC audience, the “AI A-lister" offered up insights into "her" guardrails and parameters before creator Eline van der Velden, Founder, CEO, Particle6, progressed the conversation by framing the debate.
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Kicking off in the Showcase Theatre on Friday morning, a fast-paced discussion titled “AI-native media operations: Rethinking the content supply chain for growth” saw a four-man panel, moderated by Daniel Farrell, Managing Director, Communications, Media Lead, UKand Ireland, Accenture, take on the complexities of the content supply chain today and how to extract additional value in a fast-paced industry.
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
Welcome to the IBC2025 Live Blog, getting under the skin of the global media, entertainment, and technology industries biggest and best trade show.
Channel 4 is riding high, not only enjoying success on YouTube with a digital-first strategy but also picking up awards in the bargain. Grace Boswood, Director of Technology and Distribution at Channel 4, attributes this success to a clear-eyed view on digital transformation and a well-honed strategy.
The broad and ultimate goal of the Multi-Vendor Software Live Media Exchange project is to shift from current dedicated media exchange technologies to a software-based, native live media exchange. This will be able to harness HPC interconnect and compute resources asynchronously, a move that not only adds immense scalability, but also flexibility, cost savings and future-proofing into the bargain.
Content creation will be increasingly democratised by the transformative power of AI, but the potential to deliver new types of content and inspire a new generation of media creatives is arguably the greatest prize, according to experts at the IBC x Google Cloud Hackfest dry run.
The all-new IBC Incubator 2025: Changing the Game Again levels up in multiple different ways. The core concept is a wide-ranging extension of the 2024 Accelerator ‘AI Media Production Labs’, retaining several of the veteran Champions and Participants, but also widening industry engagement.
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The Stamping Your Content (C2PA Provenance) project aims to provide open-source tools to enable media organisations and media consumers to verify the authenticity of content of all types.
