Interview: Netflix VP of Production Innovation Andy Fowler

The streamer’s growing virtual production initiatives are now housed within a group called Production Innovation.

“The Production Innovation team’s main role is to identify and execute upon new and emerging technologies that help our content creators tell their stories in exciting and impactful ways,” Andy Fowler, VP, Production Innovation, told IBC365.

Netflix is investing in Virtual Production stages across a number of locations around the world. Some of these, such as Dark Bay at Studio Babelsburg in Berlin [see below] are being developed in partnership with production partners. By doing this Fowler says Netflix can help establish local ecosystems and growth more rapidly in this sector.

“We feel strongly that these new technologies should ultimately be…