The cloud continues to revolutionise the media and broadcast industry, offering unprecedented opportunities in areas such as scalable storage, content management and distribution, digital workflows, and real-time collaboration. 

But for as many problems as the cloud solves for M&E companies, it also creates new challenges that need to be overcome.

For example, cloud platforms can provide geographically distributed data centers that enable media companies to deliver content more efficiently to global audiences. But this, in turn, requires a high performance edge caching and content delivery solution that can handle peaks in demand, reducing latency and improving the streaming experience.

You can find a solution at IBC2023.

One of the strengths of a cloud storage solution is that it can offer a secure, scalable, and cost-effective option for storing vast amounts of media content. Media assets stored in the cloud can then be organised, tagged, and retrieved easily from anywhere and at any time, empowering broadcasters to efficiently manage their libraries and enable faster content discovery. 


If cloud Is the answer, what is the question? Find out at IBC2023

With the addition of AI in the cloud, broadcasters and media organisations can enhance content recommendation, automate metadata tagging, as well as enable real-time video analysis and personalised advertising, enhancing user engagement and monetisation.

But… There’s still a question of whether cloud storage is right for every use-case and whether on-prem storage (or a hybridised mix of the two) is a better choice. How scalable is it? What are the cost implications of managing exabyte-scale levels of data? Can a cloud solution provide a truly seamless experience that unites siloed data, allowing media and broadcasting organisations to securely share and analyse information across multiple clouds and geographies? 

You can find a solution at IBC2023.

Here’s another example. Cloud-based platforms increasingly offer robust solutions for live streaming and over-the-top (OTT) content delivery. Such platforms can handle the complexities of live event broadcasting, support scalable streaming, and deliver high-quality video across multiple devices and platforms.

But… Do the production teams using these platforms have the cloud workflow tools that enable them to easily store, share, and organise media efficiently? Can they edit in the cloud? Do the platforms work on-premise, in the cloud, or in a hybrid configuration? Do they integrate seamlessly with Premiere Pro, Final Cut Pro, DaVinci Resolve, Media Composer, and other creative applications? 


Cloud-based collaboration tools can (and do) facilitate seamless collaboration between teams working on content production and post-production processes. The right tools allow distributed teams to access shared resources, collaborate in real-time, and streamline the content creation workflow, improving productivity and reducing time-to-market. But do you have the right tools?

You can find the solutions to all these challenges at IBC2023 (15-18 September 2023), where over 1,000 exhibitors will gather in the RAI Amsterdam to showcase the future of the global media and entertainment industry. To meet the innovators pushing the boundaries of the cloud, check out the growing IBC2023 Exhibitor List and plan your visit.

To learn more about how the cloud will impact the future of broadcast, media and entertainment, get up close to cutting-edge technologies and solutions at IBC2023. Register for your free pass today.