Amagi is partnering with linear and OTT channel Law & Crime – to distribute its content to the newly launched free ad-supported streaming (FAST) TV platform TCL in the US.
Law & Crime features multiple trials daily along with expert legal analysis and commentary. An expanding roster of original programmes includes the weekly series Coptales and Brian Ross Investigates, hosted by former ABC chief investigative correspondent Brian Ross.
Law & Crime is using Amagi Content Plus to distribute and monetise its content
Using Amagi Content Plus, a non-exclusive, revenue share-based distribution model encompassing the channel playout solution Amagi Cloudport and ad insertion solution Amagi Thunderstorm, Law & Crime is distributing and monetising its linear content on TCL.
The Roku Channel and Peacock are among the other FAST platforms that now host Law & Crime content, powered by Amagi’s cloud-led technologies. Amagi has deep technical integrations with 50+ FAST platforms around the world.
“Amagi’s technology has given us access to millions of viewers around the world,” said Alex Kopacz, head of content distribution & licensing, Law & Crime. “Their robust and accurate ad insertion solution has helped us scale our ad revenues, while offering unintrusive, tailored ad recommendations to our viewers. Amagi is truly the one-stop shop for any content creator looking to amplify their presence across FAST platforms.”
“There is a lot of demand among new-age viewers for niche content of the kind that Law & Crime provides,” said Srinivasan KA, co-founder Amagi. “We’re excited to have enabled their distribution to more devices and screens around the world, giving Law & Crime the reach that they rightfully deserve. And Amagi, in turn, gets to count Law&Crime among our list of niche content partners.”