Avid has announced MediaCentral 2019, the next generation of the media workflow platform for TV news, sports and post-production operations.
“We’ve taken the core business capabilities of MediaCentral and redesigned it so our customers – whether they are a team of two or an organisation of thousands – have easy access to information, assets and apps so they can turn around their content faster than ever before,” said Raymond Thompson, director of broadcast and media solutions marketing at Avid.
MediaCentral 2019 scales to meet the needs of journalists who collaborate in increasingly dispersed teams as they strive to create engaging shows and stories faster and be first to break news on air and on social media.
MediaCentral’s unified platform has a customisable suite of creative tools and media management, which enable teams to work simply from within the modern user interface, create and collaborate from anywhere using any device, and deploy the platform with seamless cloud integration for a full cloud solution or an on-prem/cloud hybrid approach.
With MediaCentral 2019, teams across multiple geographic locations can quickly ingest, log, search, edit, distribute and publish video content to any number of outlets, giving them the agility to create better content faster and maximise its value.
New MediaCentral functionality also includes: faster and more intuitive search by using the query builder and expanded filtering (metadata, dates and favourites); new logging capabilities - the Log app allows loggers to tag information as it happens, and mark in/out points quickly, enabling other team members to easily search large amounts of media and find the right clips faster; and automated file ingest.
Avid is exhibiting at IBC2019 on Stand 7.B55.
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