Signiant has appointed Dan Marshall to the newly created role of chief revenue officer. Reporting directly to CEO Margaret Craig, Marshall is now responsible for driving all of the company’s global sales activities.
“Dan’s knowledge of the industry and his relationships with key customers are second to none,” said Craig. “I’m thrilled to welcome him to the leadership team and the timing is perfect. Signiant’s market momentum continues to accelerate, driven by SaaS products that solve mission-critical problems today while laying the groundwork for a much broader platform vision going forward. As a trusted advisor to media executives around the world, Dan will jumpstart our ability to deliver the Signiant message and engage with the industry at a strategic level.”
Marshall brings many years of experience building and driving high-performance, customer-centric sales organisations in the media technology sector. He joins Signiant from Amazon Web Services (AWS), where he led several large teams involved in implementing media workflows in the cloud. Marshall joined AWS in 2015 via its acquisition of Elemental Technologies, where he led the sales organisation. Prior to Elemental he managed sales and other customer-facing functions for Omneon, where he played a pivotal role in growing a global business.
Commenting on his move to Signiant, Marshall said: “During my time at AWS I was deeply involved in conceptualising and implementing the next-generation media supply chain, and I want to continue to play an active role in supporting customers on that journey. Building on a foundation of widely deployed transport optimisation technology, Signiant is the only media tech company that is pursuing a true platform strategy. This approach allows us to deliver even greater value to our customers ⎯ we’re driving down TCO by delivering economies of scale, reduced complexity, and agile, efficient workflows. I know these are the things that matter to media enterprises in today’s challenging environment and I’m excited to join an innovative, entrepreneurial software organisation that is already on a high-growth trajectory.”