Broadcast technology specialist Mediagenix has revealed details of the latest developments in its WHATS’ON broadcast management platform.
A growing presence worldwide for many years, WHAT’SON enables media companies to optimise and automate the lifecycles of content across multiple channels and services. Customers include public and commercial radio and TV stations, on-demand platforms, OTT streaming companies, telcos and service providers. The platform makes it possible to drive speed and efficiencies throughout the content supply chain, including processes such as acquisition, planning, scheduling, rights management and publication.
To meet the diverse needs of the market, Mediagenix has now revealed details of a further evolution of the system. According to the company, the open architecture, cloud native modular applications and standard processes of this content-centric platform make it “an engine of innovation. Its open architecture brings the stability of an established solution with the power and flexibility of cloud-based components, opening up opportunities to leverage new technologies such as AI and machine learning.”
The solution is said to support the entire content workflow or drives content/rights/media/EPG/finance workflows as a central system, complemented with best-of-breed niche applications, to strategically run a mix of OTT, video-on-demand and linear business.