SoftIron has appointed Phil Crocker to the role of VP business development and channel. He has been tasked with leading the company’s growing business development team and building out its channel partner programme with a focus on HyperDrive, SoftIron’s flagship open source-based, software-defined storage solution.


Crocker: ‘SoftIron is changing the data storage paradigm’

“We’re reaching an inflection point as an industry, as organisations consider how they scale their data centre operations, and SoftIron is delivering innovative solutions that put them in the driver’s seat,” said Phil Straw, CEO of SoftIron. “The addition of Phil Crocker, a proven leader who has built tremendously successful partner programmes, is a real boon for SoftIron. We’re reinventing what is possible – not only in performance for data centre appliances – but also in the approach of operationalising open source solutions that empower our customers.

“Phil Crocker joining SoftIron gives us one of the brightest minds in the industry and I strongly believe in his ability to further drive the benefits that SoftIron has engineered for our partners and customers with our task-specific hardware approach.”

“SoftIron is changing the data storage paradigm, having reinvented the way data centre appliances are engineered and manufactured from the source code on up,” said Crocker. “As a challenger in the data centre appliances industry, SoftIron places high value on being strategic. We’re playing the long game and are laser-focused on extracting the most value out of every decision we make. An approach that maximises the benefits of each and every win is how we’re going to build our sales organisation and channel strategy, which is where hand-picked partners will feature.

“I am confident that as our channel partners come to understand the full spectrum of the package that SoftIron is bringing to them and their customers, they are going to see us as a critical link in their go-to-market offering. This is one ride they’re not going to want to miss out on.”

Crocker joins SoftIron from Panasas, where he worked as the senior director of channel and business development. Before Panasas, Crocker spent eight years with EMC/Isilon.