Synamedia has unveiled Synamedia Gravity, an industry-first managed service that makes it easier for operators and service providers to offer their small to medium business (SMB) and residential customers a richer suite of advanced broadband and video capabilities. 


Synamedia: Gravity is built on Synamedia eRDK

It comprises pre-integrated applications and advanced services for WiFi, routing and security to add more hardware flexibility and operational simplicity, while enabling providers to offer new video and broadband services.

Synamedia Gravity supports a roadmap of features that take advantage of operators’ existing functionality and allows them to deploy new services seamlessly. It is built on Synamedia eRDK, a managed solution for video, broadband devices and cloud management services, that delivers comprehensive subscriber and operator broadband experiences including 4K/UHD/HDR. Offered as a managed service, Synamedia Gravity includes software lifecycle management, support, integration and operational services, all from one source. This allows operators to avoid the pitfalls of complex systems, high costs and security risks that are inherent in a multi-vendor approach.

With direct access to the latest RDK code, Synamedia Gravity leverages the latest updates, delivering ‘RDK Ready’ devices that are continually updated, future-proofing customers’ technology investments.

“With Synamedia Gravity, we’re elevating the expectations operators place on their technology partners with our hands-on, deep understanding of RDK tools and code, the skillset to deliver unmatched lifecycle management and the ability to help lower total cost of ownership in new ways,” said Alok Gera, senior vice president and general manager, North America at Synamedia. “For too long, offerings like these have been deemed to be a ‘one and done’ finite systems integration project, but operators deserve more. That’s why our approach includes a longer-term relationship with service providers so that we’re accountable for keeping devices constantly updated, resulting in raised levels of customer satisfaction and operational excellence.”

With pre-integrated solutions, operators can quickly and easily enable SMB features such as business continuity, advanced routing, security monitoring and prevention capabilities, and telephony and IP services. Additionally, Synamedia Gravity provides SMBs with insight into security threats on their devices and network to help protect their business, employees and assets. These built-in security features include device fingerprinting, URL blacklisting and support for WiFi Mesh.

Synamedia Gravity is said to lower TCO by letting operators offload the heavy lifting of device design, management and support, so they can focus on bringing new offers and services to market. Providers looking for new ways to grow their video subscriber base can take advantage of Synamedia eRDK’s fully modular, portable and customisable open source design to launch SVOD services and support for 4K devices.