Automated transcription services provider Trint is showcasing its Trint Player at IBC, just a few months after it was first unveiled.

Trint said the system introduces a new level of online video discoverability. Currently, search engines can only find a video based on words in the title and a small amount of metadata, said Trint. By automatically gluing a transcript to a video with the Trint Player, a search engine indexing a page will now be able to record all the words from the transcript and show the spoken words in search results.

Searching via the spoken word

Searching via the spoken word

Jeff Kofman, CEO and founder of Trint, noted that videos will make up 80 percent of all online traffic by 2021, which is why he sees the Trint Player as important for video content producers of all sizes – including major publishers and news sites, brand marketers, vloggers and podcasters.

Kofman said, “Making video content searchable and discoverable on Google and Bing has been the Holy Grail… by making it possible for video to be found online, the Trint Player will help producers make the most of their content by growing traffic, audience, engagement and profits.”

The Trint Player is currently compatible with videos published on YouTube and Kofman said it will explore making it compatible with other video hosting sites based on the feedback it receives from customers using Trint Player version 1.0.

Trint is exhibiting at IBC2019 on Stand 8.B38.