Yahoo Mail Vice President (VP) of Business Development and Partnerships Harish Sarma will speak on the IBC panel ‘The Power of Collaboration: How strategic partnerships are transforming broadcasting’ on 12 September.
On the face of it, the presence of Yahoo Mail, albeit the world’s second biggest email provider, at IBC may be perplexing.
Sarma says: “Think of it from the perspective of connecting all the critical surfaces linked to the world of email. Any broadcaster, IP owner or marketer who wants to reach a consumer has two ways to do so. One is through their own platform, e.g. a direct to consumer (DTC) streaming service. Another important channel is email. If you subscribe to a service or opt out of one, you will most likely receive emails trying to entice you back, showing you the latest ‘must-watch’ TV show that [the streamer] thinks you might like. Email is how you talk to your audience when they're not on your platform. It is the other side of the marketing funnel.”
You are not signed in
Only registered users can read the rest of this article.
 SR (1).jpg)
Ant Boys on The Invite and AI's promise
ACE Eddie-winning and BAFTA-nominated film editor Ant Boys, whose work includes The Great and Veep, discussed his latest film, the comedy/drama The Invite, and shared his views on the potential of AI in film editing, during a conversation at the IBC Conference yesterday, presented by American Cinema Editors.
.jpg)
Toby Scales: Building trust in an AI world
In preparation for his IBC2026 conference session, Toby Scales, CISO Media, Entertainment, Chairperson, Google Cloud, reveals what’s next for authenticity, provenance challenges, and AI.
Banijay’s Adam Kaczmarski: “Brand is the enabler of the entertainment”
IBC2026 speaker Adam Kaczmarski, Creative Producer, Electric Robin, explains why successful branded entertainment must put audiences before products, measure emotional engagement, and give creative partners room to tell compelling stories.
.jpg)
CNN’s Alex Charalambides: Truth will become the asset
Alex Charalambides, Senior Vice President, Chief Technology Officer, CNN, brings digital reinvention to the IBC2026 stage.
.jpg)
YouTube’s Marc Heufelder: Moving to the front of the pack
IBC2026 Conference: Marc Heufelder, Country Manager, Product Partnerships DACH, YouTube, explains how YouTube is increasingly collaborating with broadcasters.
.jpg)
.jpg)
