Bitmovin ties with ThinkAnalytics

The aim is to help streaming service providers transform raw video into rich, structured metadata that fuels smarter recommendations and deeper viewer engagement.

Bitmovin said its AI Scene Analysis optimises the viewing experience by helping streaming services unlock a new level of information about an asset catalogue that would otherwise take an enormous amount of effort to analyse.

ThinkAnalytics describes ThinkMediaAI as an AI-based platform that unifies audience, content, and metadata intelligence to help video service providers unlock the full value of their first-party data, enabling personalised discovery, enriched metadata, and high-performing advertising across linear, CTV, and streaming environments.

Jacob Arends, Senior Product Manager of Playback and AI at Bitmovin, said: “Video providers are looking for ways to stand out in a crowded market. With AI Scene Analysis feeding into the ThinkMediaAI platform, we’re helping operators unlock the full potential of their libraries, making content easier to find, more engaging to watch, and more valuable to monetise.”

Chris McGuire, Senior Vice President (SVP) of Product at ThinkAnalytics, added: “The future of TV and streaming are being redefined by deeper intelligence – understanding every frame of content and every moment of audience behaviour. By integrating Bitmovin’s AI Scene Analysis into ThinkMediaAI, we’re enabling service providers to deliver hyper-personalised experiences that drive engagement and revenue.