Comcast Technology Solutions (CTS), a division of Comcast that provides media and entertainment technology to advertisers, and omnichannel advertising specialist Mediaocean announced an expansion of their partnership that aims to provide a bi-directional integration between their platforms.
Anticipated to launch in Q2 2025, the integration aims to help agencies and brands to better manage creative traffic and distribution directly within CTS’s AdFusion platform.
Bart Spriester, SVP & GM of CTS, said: “This partnership represents a major leap forward in how agencies and brands manage their TV advertising. By breaking down silos and integrating creative and media buy data seamlessly, we are giving advertisers the tools they need to act faster, more accurately, and with singular efficiency. This is about streamlining advertising operations into a unified ecosystem.”
Ramsey McGrory, chief development officer of Mediaocean, added that the bi-directional integration “provides the control and precision needed to navigate today’s complex media environment while unlocking new efficiencies that maximize the value of every media dollar spent.”
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