Football’s world governing body FIFA is looking to raise up to $2bn to expand its streaming service, according to a Bloomberg News report.
FIFA has enlisted UBS Group for the fund-raising exercise which is expected to target financial investors in the US and Middle East, the report said, citing people with knowledge of the matter.
The investment would be for a minority stake in the streaming platform FIFA+, which was launched in 2022 as a free ad-supported service to live stream soccer matches.
At launch, FIFA+ said it would stream 40,000 live games per year from 100 Member Associations across all six confederations, including 11,000 women’s matches.
FIFA President Gianni Infantino said at the time that the platform was part of the organisation’s “vision to make football truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing football globally.”
Bloomberg’s report suggest FIFA is both accelerating the development of its streaming platform and seeking new revenue streams.
It is understood that FIFA has struggled to generate substantial income outside its flagship tournament World Cup which is played every four years.
Next year’s 32-team Club World Cup has reportedly found it hard to find sponsors and broadcasters to back the competition.
FIFA was in talks with Apple for a global broadcast deal, but the talks are reported to have stalled.
Apple is believed to have tabled a $1bn bid for the event, less than a quarter of the $4bn of FIFA’s revenue target.
You are not signed in
Only registered users can comment on this article.
.jpg)
Expanded Future Tech to showcase the very best in innovation, technology and talent
After a successful debut in 2025, Future Tech returns to Hall 14 of the RAI this year, with more features, more innovation and more of the technologies shaping the next era of media and entertainment.
Netflix uses GenAI on 300 titles in 2026
Netflix has revealed that nearly 300 titles on its platform have used generative AI, from early concept stages and pre-visualisation through to post-production and release.
Poppy Dixon appointed BBC Head of Documentaries
The BBC has appointed former Sky executive Poppy Dixon as its Head of Documentaries.
Virgin Media launches AI robots to monitor TV network in real-time
Virgin Media has created its own AI robots to monitor its television network quality in real-time in a bid to quickly identify and resolve any issues when they occur.
US government seizes over 1,000 websites streaming FIFA World Cup
Global anti-piracy coalition the Alliance for Creativity and Entertainment (ACE) has applauded the US government’s seizure of over 1000 illegal websites streaming the FIFA World Cup over the past month.
