AI video generation startup Luma and US production outfit Wonder Project have launched a new production services company, backed by Amazon Web Services, which combines generative AI and traditional filmmaking.
Innovative Dreams is billed as a new filmmaker-led production services company, R&D lab, post-production, and visual effects firm.
The start-up said it is pioneering a new production method, called real-time hybrid filmmaking, which combines performance capture, virtual production, and visual effects, backed by generative AI technologies at each stage of production, from early concepting and pre-visualisation, through production, and into post.
Innovative Dreams has a dedicated R&D lab and virtual production stage at the MBS Media Campus in Manhattan Beach, California. The collaboration with Luma focuses on developing production-grade AI tools, like Luma Agents, designed to elevate actor performance.
AWS cloud and AI infrastructure are intended to help to power R&D and virtual production tools for Innovative Dreams and Luma.
Founded by Wonder Project's Jon Erwin, the company operates as a standalone business within Wonder Project's studio division. Alongside supporting Wonder Project's slate, Innovative Dreams will provide services to third-party studios across a range of genres and budgets.
Its first project, shot on a virtual stage, is The Old Stories: Moses, a three-part companion special from the world of House of David, starring Academy Award winner Ben Kingsley and O-T Fagbenle. Written, directed, and executive produced by Erwin, the project is being produced by Wonder Project in partnership with Amazon MGM Studios. It will debut on Wonder's subscription service on Prime Video in the US in the spring of 2026.
“We are excited to pioneer what we believe is the industry’s first final pixel, gen-AI-enabled, production-ready workflow applied at scale,” said Erwin.
Amit Jain, CEO of Luma, added: “The production landscape is evolving, and filmmakers are looking for more ways to take creative swings. Innovative Dreams is that opportunity."
Samira Panah Bakhtiar, General Manager of Media and Entertainment, Games and Sports, AWS, concluded: “The entertainment industry is at an inflection point, and the most exciting part is that technology is finally catching up to the imagination of filmmakers."
Big Blue Marble recently became a launch partner for the AWS European Sovereign Cloud. Through the partnership, customers can deploy Big Blue Marble’s modular video architecture on AWS while supporting EU sovereignty requirements, including data residency and EU-based operational governance. Discover more here.
Ofcom unveils draft code for streaming regulation
UK media regulator Ofcom has set out its plans to level the regulatory playing field between streaming platforms and traditional broadcasters, so viewers receive similar content protections.
Hybrid AI VFX creative studio The Next Valley launches
AI production and tech firm nmatic.ai and VFX collective Alibi Studios have launched The Next Valley, billed as one of the world’s first studios dedicated to combining AI tools with traditional VFX production for film, advertising, and broadcast content.
ITV remains in ‘active discussions’ with Sky over sale
Sky and ITV are reportedly close to an acquisition deal that would see the telecoms operator take over the UK’s most-watched free-to-air PSB.
France Télévisions predicts job cuts before 2027
Stéphane Sitbon-Gomez, Deputy General Manager of France Télévisions, has reportedly said that layoffs may be on the table for the PSB’s staff as a result of budget constraints, anytime between May 2026 and the French presidential elections in 2027.
.jpg)
CEO of ITN to be replaced “immediately”
Rachel Corp has stepped down after nearly four years as CEO of ITN with immediate effect. She will be succeeded by Ian Rumsey.
.jpg)
