Operative has partnered with GraySwan to integrate AI-based observability and data visualisation directly into its advertising operating system (AOS) and Staq platforms.
The aim is to provide advertising and revenue teams with immediate, natural-language access to business intelligence across supply, demand, pricing, and delivery.
Operative stated that it is introducing a new AI-driven approach to operational visibility that aims to turn revenue data into real-time action, noting that media companies are under pressure to manage converged linear, streaming, and digital ad businesses more efficiently.
Nick Thor, Head of AI at Operative, said: “Media companies need flexible, unified insights to drive their converged linear, streaming, and digital businesses. Being at the forefront of linear streaming, Operative partnered with GraySwan to bring our customers AI-driven observability, so they have insights that make business intelligence accessible, immediate, and integrated into workflows.”
Operative explained that GraySwan functions as a fully managed AI observability layer for advertising operations data. Through this partnership, its agentic system will continuously monitor performance signals across supply, demand, pricing, and delivery, enabling actionability to Operative customers. Media companies can pose natural-language business get visual and data-driven answers to questions around new revenue opportunities, loss prevention, and inventory and price optimisations for improved yield.
12 US states to block Paramount’s Warner Bros Discovery deal
The Writers Guild of America and a coalition of US states have both filed major antitrust lawsuits to challenge Paramount Skydance’s planned acquisition of Warner Bros. Discovery (WBD).
Fubo TV names Alisa Bowen as CEO
Fubo TV names Alisa Bowen as CEO Sports and entertainment streamer Fubo TV has hired Disney executive Alisa Bowen as Chief Executive.
ITV scores with 18m audience for England quarter-final victory
A peak audience of 18m viewers watched ITV's coverage of England's World quarter-final victory against Norway on Saturday, June 11, its biggest peak audience since the Euro 2024 Final.
Arri sells global rental business
Camera and lighting manufacturer Arri is planning to sell its global rental activities in Europe, the UK, and North America to H2 Equity Partners, as part of a management buy-out.
IBC2026 Conference tackles AI in action, live sport, creator disruption, and trust in content
The full three-day conference programme for IBC2026 is now live, featuring speakers from Netflix, YouTube, BBC Studios, Google, Banijay, Meta, Warner Bros. Discovery, CNN, FIFA, Globo, ITV, JioStar, OBS, and more.
