Operative has partnered with GraySwan to integrate AI-based observability and data visualisation directly into its advertising operating system (AOS) and Staq platforms.
The aim is to provide advertising and revenue teams with immediate, natural-language access to business intelligence across supply, demand, pricing, and delivery.
Operative stated that it is introducing a new AI-driven approach to operational visibility that aims to turn revenue data into real-time action, noting that media companies are under pressure to manage converged linear, streaming, and digital ad businesses more efficiently.
Nick Thor, Head of AI at Operative, said: “Media companies need flexible, unified insights to drive their converged linear, streaming, and digital businesses. Being at the forefront of linear streaming, Operative partnered with GraySwan to bring our customers AI-driven observability, so they have insights that make business intelligence accessible, immediate, and integrated into workflows.”
Operative explained that GraySwan functions as a fully managed AI observability layer for advertising operations data. Through this partnership, its agentic system will continuously monitor performance signals across supply, demand, pricing, and delivery, enabling actionability to Operative customers. Media companies can pose natural-language business get visual and data-driven answers to questions around new revenue opportunities, loss prevention, and inventory and price optimisations for improved yield.
Sweden’s SVT wins EBU Technology & Innovation Award 2026
The European Broadcasting Union (EBU) has named Swedish public broadcaster SVT as the winner of its Technology & Innovation Award 2026.
Irdeto names Axel Gallant as CEO
Digital platform cybersecurity firm Irdeto has named Canal+ executive Axel Gallant as CEO.
.jpg)
IBC launches study to map the media technology talent pipeline
IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.
Netflix kicks off landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
