IT specialist Arvato Systems has launched Vidispine as the main go-to-market brand for its media management and monetisation product portfolio.
Schürmann: The time is now right to combine these two portfolios under the Vidispine brand’
The company said it is combining the existing product portfolios of the Arvato Systems media and entertainment unit and Vidispine under the single brand, in a bid “to bring the strengths of the two brands together in a more cohesive way and give customers a clearer understanding of the product offerings”.
Arvato Systems, the IT specialist within the Bertelsmann Group, acquired media supply chain experts Vidispine in 2017.
The restructured portfolio includes products for the broadcast and media & entertainment industry, including enterprise media asset management, content planning and rights management and ad tech, as well as the cross-industry content platform, VidiNet.
Ralf Schürmann, CEO, Arvato Systems S4M GmbH, said: “In order to better support our customers, we feel the time is now right to combine these two leading portfolios under the Vidispine brand. Streamlining our portfolio and creating the framework for the content ecosystem enables us to even better help companies working with media to focus on their core business, by providing easy access to technology that supports their business needs. The Vidispine platform enables customers to get the maximum value from their assets, rights, media inventory and market.”
Avato Systems is not going away. The company noted that Vidispine will still have strong connections to the Arvato Systems parent brand, both in terms of brand values and visual identity.
Schürmanntime is now right to combine these two portfolios under the Vidispine brand’