Avid has appointed Wellford Dillard as its next Chief Executive Officer (CEO), succeeding Jeff Rosica.

Rosica is staying with the company in an advisory capacity to ensure a smooth and successful transition.

1. Avid

Avid appoints Wellford Dillard as CEO

Dillard joins Avid after serving as the CEO of Marigold, a provider of omni-channel marketing SaaS solutions. He has more than 20 years of experience in the software industry and, prior to Marigold, held CFO roles at vertical software companies such as Opower and GetWellNetwork.

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Dillard’s appointment follows the acquisition of Avid last year by private equity firm Symphony Technology Group (STG) for $1.4bn.

“We are thrilled to appoint Wellford as the new CEO of Avid,” said William Chisholm, Managing Partner, and Patrick Fouhy, Principal, of STG. “He has an exceptional background leading software businesses and brings a wealth of valuable experience to Avid. His strong track record driving growth will be invaluable during this next phase of the company’s journey. In addition, we want to express our sincere gratitude to Jeff for his leadership and contributions to the company during his tenure as CEO and for his commitment in helping to ensure a successful transition prior to his retirement.”

“I am privileged to join such a terrific team and significant technology leader in the Media & Entertainment industry. It is a critical time for the industry, as well as an important time for Avid, and I am excited to be leading this iconic organization,” said Dillard. “The company’s continued focus on innovative technology that can help its preeminent customer base deliver on their creative and business objectives will remain at the centre of Avid’s focus as we deliver on the company’s strategic goals and next phase of growth.”

“I’m excited about the future of Avid under Wellford’s leadership, and personally believe that he is the right individual at the right time to lead the company,” said Rosica. “It has been my honour to be the CEO of Avid over the past several years. I am confident that Wellford has what it takes to move the company forward and lead the team to even greater success in the years ahead.”

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