Production and distribution group Banijay has agreed an exclusive global development deal with leading Dutch creator and producer, Marc Pos, through his independent label MPLab.

Pos is the Dutch creator behind top international format The Traitors, and his career spans TV, video, theatre, events and advertising.

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Marc Pos, MPLab

Pos, via his label MPLab, will now team with Banijay’s Chief Content Officer, Development, James Townley, to devise original non-scripted formats with broad international appeal.

As part of the partnership, the rights to all IP created will sit with Banijay and be available to its portfolio of production labels, and distribution engine Banijay Rights.

As well as creating the original version of The Traitors, known locally as De Verraders, for Dutch broadcaster RTL 4, Pos also directed the first season of Banijay’s Big Brother in the Netherlands.

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His other credits include Prinsengrachtconcert, a classical festival on Amsterdam’s canals, the Popsecret concerts with Robbie Williams and Alicia Keys, and the 2021 Eurovision Song Contest.

Townley said: “Marc’s creative talents are irrefutable, and we feel fortunate to be welcoming him to the Banijay fold. The deserved success of The Traitors has enthralled the industry and illustrated, with our own recent travelling hits Good Luck Guys, The Summit and The Fifty, that good shows are still able to draw global audiences.”

Pos said: “Banijay is the home of the superbrand. With a vast production network and leading distribution unit, it is the perfect testing ground for new formats, and in partnering with James and the group’s producers globally, I look forward to exploring, and rolling out, an ambitious development slate internationally. Here’s to creating the next ‘ones to watch’.”

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