Episode 12 of the IBC Podcast features an introduction to the 2021 IBC Accelerator Media Innovation programme with Mark Smith and Muki Kulhan plus an interview with Shibasish Sarkar, group CEO, Reliance Entertainment

The IBC Accelerator programme was set up to support the media and entertainment industry with a framework for a collaborative and project-based approach to solving challenges faced by the media and entertainment industry.

On this episode, project leaders Mark Smith and Muki Kulhan speak about:

  • Last year’s projects and successes
  • The 2021 Accelerator projects and why 5G is such a popular topic 
  • The challenges of live demonstrations
  • Creating a safe environment in which to encourage innovation 

Reliance Entertainment chief executive Shibasish Sarkar explains all about the production giant, which makes content for all screens, from mobile devices to feature films. He speaks about:

  • Developing a film strategy for creatives and investors
  • Restarting production amid Covid-19 restrictions
  • Reliance Entertainment’s approach to remote working
  • The opportunity presented by the boom in streaming


IBC Accelerators

Reliance Entertainment

Information about IBC2021

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