IBC2025 has opened its doors to the international media and entertainment industry.
Bursting full of groundbreaking talks, technologies and networking opportunities, the show’s 14 halls offer visitors a comprehensive toolkit to benefit from expert knowledge, leadership skills and technological insights. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the opening day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.
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Vertical dramas: Market disruptor or passing fancy?
As studios begin to embrace the potential of vertical micro-dramas, should their rise be dismissed as merely a fad or a profound shift in the production, consumption and gender-bias of global storytelling?
ISE 2026: Thriving on an integrated identity
A show that mixes a vast number of different business areas shouldn’t work, but it does because the underlying technology is finally integrated.
Winter Wonderland: All the tech at the Milano Cortina Olympics
Between first-person-view drones, expanded real-time 360° replays, and a massive virtualised production setup, Milano Cortina 2026 is set to be a major step forward in immersive, scalable, and sustainable Olympic broadcasting.
Creator. Experience. Streaming: The new economies of broadcast AV
As brands, corporates, and creators claim their stake in the content landscape, the boundaries between broadcast and professional AV are dissolving. No longer just a convergence, the broadcast AV landscape is now shaped by new economies of creation, experience, and streaming.
AI and the media revolution: A look ahead to 2026
January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video and streaming industry during the next 12 months.
