ITV Creative hires Mother’s Tatiana Jezierski as Head of Creative Strategy

In the new role, Jezierski will reunite with Niki Garner, Director of ITV Creative, on the leadership team of ITV’s in-house creative agency. Garner previously worked at Mother.

ITV Creative is the in-house agency at ITV. Set up to promote ITV’s own content, the studio delivers thousands of campaigns each year.

The Head of Creative Strategy is a new role in ITV Creative that will sit on the Creative Leadership team alongside the Executive Creative Director, Head of Campaign Management, Head of Production and Head of Post Production.

ITV Creative said that Jezierski will be specifically responsible for embedding strategy within the agency and working closely with the ECD ensuring all future output feels ambitious, innovative and cohesive across all areas of the business. Her brief is to continually raise the creative output developed by ITV Creative for ITV and its partner brands, plus ITVX.

ITV Creative has worked on campaigns such as the launch of ITVX, which won Best On Demand Service at the Edinburgh TV Festival Awards 2023; the FIFA Women’s World Cup 2023 - crowned Most Engaging Ad of the Tournament by System1; and the recent launch of Big Brother.

Garner said: “We’re beyond excited to have Tatiana join us at ITV Creative. She has a brilliant brain which will help us all to raise our creative game, and a warmth and generosity that will fit perfectly with ITV’s culture. We can’t wait for her to join the team and challenge us all to think a little differently.”

Jezierski added: “It’s great to be working with Niki again, and across such fantastic programming and platforms. ITV belongs at the heart of UK culture and it’s an exciting task for us at ITV Creative to help make that happen.”

ITV Creative is the in-house agency at ITV. Set up to promote ITV’s own content, the studio delivers thousands of campaigns each year.

Jezierski joined Mother in 2016 and led strategy on a range of brands including IKEA, KFC, Greenpeace and Gousto. She started her creative agency career at Engine Group on its graduate programme.