Outside broadcast specialist NEP Group has opened a new office in the United Arab Emirates (UAE) to grow its business in the Middle East.

Located across from Khalifa Park in Abu Dhabi, NEP Middle East will provide outside broadcast solutions, including both on-site and remote production services, for live sports and entertainment productions.

3.NEP.Ammar Mohammad Hina

Ammar Hina, NEP

The move expands on NEP’s work in the region, ranging from covering UAE National Day celebrations and New Year’s Eve concerts, to sporting events including Indian Premier League (IPL) 2021 and 2022, the International Cricket Council (ICC) Men’s T20 World Cup and T10 Cricket, and Ultimate Fighting Championship (UFC) Fight Island.

In addition, NEP’s Creative Technology business provides a live event audiovisual solutions to clients throughout the MENA region.

Saeed Izadi, current head of NEP’s Singapore and India businesses, has been appointed President of NEP Middle East. He will oversee business strategy and operations for all three business units.

NEP also announced that Ammar Hina has joined the company as business development director for the MENA region.

Hina joins NEP most recently from The UAE Pro League, the organizing body of the ADNOC Pro League and professional football in UAE where he was director of broadcast & TV production.

“I couldn’t be happier to welcome Ammar to NEP to spearhead our efforts for this very important market,” said Izadi. “His expertise is enabling us to build a strong team locally while delivering superior service and innovative solutions for our clients located in the Middle East as well as international clients looking to share the events taking place in this great region with the rest of the world.”