STV hires Rufus Radcliffe as CEO

Radcliffe will join STV on November 1 from ITV where until April 2024 he was a member of its executive committee and was Managing Director of Streaming, Interactive and Data.

Radcliffe was responsible for the strategic development and launch of ITVX in December 2022. He also led the interactive business and the group-wide data strategy.

Current STV CEO Simon Pitts announced in March his intention to step down which he will do on 31 October 2024.

Radcliffe has spent 13 years at ITV, including as Chief Marketing Officer, where he ran all direct-to-consumer activities and led the brand transformation of ITV, as well as the marketing launch of BritBox. He also served as Group Marketing and Research Director.

Before joining ITV, Radcliffe spent nine years at Channel 4 rising to the position of Controller of Marketing, during which time the business launched E4 and the channel’s first streaming service, 4OD.

“We now embark on the next phase of STV’s exciting growth journey as a digital-first, content-led business and Rufus brings with him a rare breadth of strategic and operational expertise from his previous significant industry roles,” said Paul Reynolds, Chair of STV Group.

“STV is a great brand with an enviable track record of making high quality, must-watch content and has a strong relationship with viewers and advertisers,” said Radcliffe.