After two years of accelerated media and entertainment advances, over 1,250 organisations are gearing up to share innovations live at IBC2022.

Technological creativity and advancement will be showcased at the RAI Amsterdam on the Innovation Stage in Hall 2, which will be home to the Accelerator presentations among others.


Innovation Stage, Hall 2: showcasing technological creativity and advancement

The latest IBC Accelerator Media Innovation Programme projects bring together pioneering media companies and tech vendors to collaborate on solutions that address real-world industry challenges.

Discussions, demos, and case studies on pioneering tech such as futureproofing production technologies, “Six Degrees of Freedom” (6DOF) and audio content in the metaverse will take place on show floor theatres.

Steve Connolly, Director at IBC, enthused: “Over 1,250 organisations will be sharing demonstrations and concrete examples of leading-edge technologies – from artificial intelligence and machine learning led tools to cloud advances that are revolutionising remote production in new ways to leverage and monetise content in a fragmented media world driven by a multitude of platforms and devices. What’s more, the Accelerator Programme has a phenomenal array of brands working together across projects focusing on 5G, blockchain, volumetric video and XR, among others.”

The latest technology releases from both established names and budding start-ups across the media and entertainment value chain are the stars of the programme. The IBC Innovation Stage will also present the final proof of concept (POC) results and demonstrations of the Accelerator projects.

“Technology has been forcibly accelerated across the industry over the last two years and exhibitors are keen to demonstrate these advances to customers and prospects they haven’t met in person for three years in some cases,” Connolly adds. “Our return to Amsterdam as a live event is showing that there really is no substitute for face-to-face business engagement on the scale that IBC can deliver.”

Some of the Accelerator projects that will be showcased on the Innovation Stage at IBC2022 include:

  • ‘Next Generation News Studio’ – Explores what the next generation news studio will look like, examining how integrating the latest production technologies and techniques can deliver news coverage for upcoming audiences – and futureproof it in the process. (Showcase: 12th September, 11:15am-12:00pm)
  • Participants: NxtEdition, Singular.Live, White Light
  • Champions: BBC, BBC News, Production Park, Reuters, TV2
  • ‘6DOF Audio-led Narrative and Music Experiences in the Metaverse’ – Looks at how “Six Degrees of Freedom” (6DOF) audio content in the metaverse will impact content creation and delivery by creating first-person perspective experiences, including a deep dive into use cases around audio and Audio Definition Model. (Showcase: 9th September, 15:45pm-16:30pm)
  • Champions: BBC, Kings College London, Paramount
  • Participants: Magic Beans, TuneURL, White Light
  • ‘Volumetric Video for Broadcasting, Metaverse Production and RT3D Assets’ – Builds on learnings from previous Accelerators, tying together advances in XR spatial design, volumetric video, and real-time 3D interactive animated content to build the live studio and IP of the future. (Showcase: 12th September, 10:00am-10:45am)
  • Champions: Connected Ideas Limited, DAZN, ETC/University of Southern California, FOX Sports, Hochschule Luzern, Production Park, RTÉ, Trinity College Dublin, Unity Technologies
  • Participants: Noitom, Volograms

Confirmed exhibitors that visitors can expect now exceed 1,000 and include industry leaders such as Adobe, Amazon Web Services (AWS), ARRI, Avid, Blackmagic Design, Canon, Comcast, Edgio, EVS, Fraunhofer, Google, Grass Valley, Hewlett Packard, Imagine Communications, Lawo, LTN, Mediakind, Microsoft, Nagra, NEP Group, Net Insight, Red Bee Media, RED Digital Cinema, Riedel, Ross Video, Sony, Synamedia, Telstra and many more.

There are also many companies making their IBC debut this year, such as Ad Insertion Platform, Ai-Media, Blitz micro, Ceeblue,, Castr Live Streaming, Green Streams, Igalia, LiveAPI, PikoTV, Planetcast International,, and XroadMedia – to name just a few.