Adobe unveils transitions for compelling content and Premiere for iPhone
New features and workflow innovations for Adobe’s video tools, Premiere Pro, After Effects and Frame.io, are being unveiled at IBC, as well as Premiere for iPhone.

New features and workflow innovations for Adobe’s video tools, Premiere Pro, After Effects and Frame.io, are being unveiled at IBC, as well as Premiere for iPhone.
At IBC2025, Sagi Reuven, Chief Revenue Officer at Deepdub, and Doug Karlovits, General Manager at Verbit, gave a presentation on the Future Tech Stage about an intelligent voice solution that is setting a new standard for speed, scale, and quality in the accessibility and localisation of global content delivery.
Reporter Gillian Kelly takes us behind the scenes of IBC’s newest addition – Future Tech in Hall 14 – as we chart the evolution of media tech, from TV’s origins a century ago to the latest PoCs designed to solve the M&E industry’s biggest pain points. From a light aircraft designed to bring private 5G connectivity for covering the most remote sporting events, to AI applications for sports coaching and development, Future Tech at IBC2025 has it all.
At IBC2025, Shani Mandel Laufer, VP of Strategy and Business Development at Lightricks, explored the future of AI for enhancing creative workflows, with particular focus on video production.
At IBC2025’s Future Tech Stage, Muki Kulhan led a discussion on the strategies for successfully integrating AI tools into media production workflows. Kulhan was joined by Felope Correia de Silva Bittencourt, Entertainment Technology Manager of GLOBO, Jouni Frilander, Innovation Lead at YLE, Roberto Iacoviello, Lead Research Engineer at the RAI and Yaara Marchiano, Cool Hunter and AI Integration Expert.
At IBC2025, Simon Crownshaw, Worldwide Strategy Director Media & Entertainment at Microsoft, and Alexandra Willis, Director of Digital Media and Audience Development at Premier League, uncover how Microsoft and the Premier League are going beyond the game with the Premier League Companion app, powered by Microsoft Copilot, to deliver a tailored and engaging experience for football fans around the world.
Geoff Cooper has been appointed as the next Chair of UK broadcaster Channel 4. Currently Chair of online electronics retailer AO World, Cooper will succeed interim Chair Dawn Airey on 1 October 2025.
The Society of Motion Picture and Television Engineers (SMPTE), the European Broadcasting Union (EBU), and Video Services Forum (VSF) are to receive an Emmy award for Outstanding Achievement in Engineering, Science & Technology for the development of SMPTE ST 2110.
Video platform Vimeo is to be acquired for $1.38bn by Italian technology firm Bending Spoons, the owner of Brightcove, WeTransfer, and Evernote.
It is not easy working in broadcasting if you’re disabled, as Chris Lynch has discovered during his 20 years in the industry. He wanted to be a camera operator and DoP, “but there are so many physical barriers that prevent people with disabilities from taking on these roles”.