IBC2025: At this year's Accelerators Track, transformative technological innovations brought together a host of engaged, executive buyers and sellers across the M&E industry. Voxo's AI model reports.
The discussions highlighted the integration of AI, cloud-based solutions, and next-generation networks like 5G, reflecting a collective effort to enhance efficiency, quality, and sustainability in media workflows. A recurring insight was the need for modular frameworks and interoperability to manage the complexities and rapid advancements in technology. This approach ensures that different tools and systems can work seamlessly together, fostering innovation while addressing practical challenges such as cost and technical limitations. The importance of balancing technological innovation with human creativity and ethical considerations was also underscored, emphasising the hybrid nature of modern media production processes. AI and automation were seen as valuable tools to assist and augment human capabilities, rather than replace them entirely, ensuring that high standards of quality and authenticity are maintained in content creation.
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Creator culture is no longer a side‑show
Creators have become studios, studios have adopted creator logic, and audiences increasingly reward authenticity over scale. That was the clear message from executives at Meta, Sidemen Entertainment, Tubi, Snap and BBC Studios during a lively IBC panel on the creator economy.
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IBC2026 insight: LA28 will be the biggest broadcast event ever
The Los Angeles 2028 Olympic Games is set to become the largest broadcast operation ever attempted. Speaking at IBC, Olympic Broadcasting Services (OBS) CEO Yiannis Exarchos warned that traditional production models “simply will not do” as it prepares for unprecedented scale, complexity and audience expectations.
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AI reshapes broadcast, but humans stay central
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflow while insisting that human judgement remains central.
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DTG's Richard Lindsay‑Davies: "A once-in-a-lifetime shot to reshape TV"
The next decade will redefine broadcasting more profoundly than any transition since the arrival of television itself – and if broadcasters don’t grab it then YouTube will eat them all.
Delta Protocol: Live media reinvented
As project names go, ‘Delta Protocol’ might sound dramatic, more suited to an Andy McNab novel than a transformational technology initiative, but the reality is rather different. This Accelerator has suitably lofty aims, setting out to do no less than redefine video transmission by shifting from frame-by-frame delivery to scene understanding and semantic intelligence.
