IBC2025: The IBC2025 Conference showcased a convergence of artificial intelligence (AI) and cloud technology, while highlighting the importance of ethical deployment of AI technologies. Voxo's AI model reports.
Across diverse sessions, a consistent theme emerged around the integration of AI into media production workflows. This integration is not only reshaping the efficiency of content creation and distribution but also enhancing creative processes by allowing teams to focus more on storytelling and audience engagement. AI's ability to automate mundane tasks, such as metadata tagging and content indexing, frees creative professionals to concentrate on crafting narratives that resonate emotionally with audiences. In doing so, AI acts as a catalyst for both efficiency and creativity, driving a new wave of media innovation that is both fast-paced and deeply engaging.
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Creator culture is no longer a side‑show
Creators have become studios, studios have adopted creator logic, and audiences increasingly reward authenticity over scale. That was the clear message from executives at Meta, Sidemen Entertainment, Tubi, Snap and BBC Studios during a lively IBC panel on the creator economy.
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IBC2026 insight: LA28 will be the biggest broadcast event ever
The Los Angeles 2028 Olympic Games is set to become the largest broadcast operation ever attempted. Speaking at IBC, Olympic Broadcasting Services (OBS) CEO Yiannis Exarchos warned that traditional production models “simply will not do” as it prepares for unprecedented scale, complexity and audience expectations.
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AI reshapes broadcast, but humans stay central
Senior leaders from Australia’s ABC and Olympic Broadcasting Services (OBS) outlined how AI is reshaping every editorial and operational workflow while insisting that human judgement remains central.
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DTG's Richard Lindsay‑Davies: "A once-in-a-lifetime shot to reshape TV"
The next decade will redefine broadcasting more profoundly than any transition since the arrival of television itself – and if broadcasters don’t grab it then YouTube will eat them all.
Delta Protocol: Live media reinvented
As project names go, ‘Delta Protocol’ might sound dramatic, more suited to an Andy McNab novel than a transformational technology initiative, but the reality is rather different. This Accelerator has suitably lofty aims, setting out to do no less than redefine video transmission by shifting from frame-by-frame delivery to scene understanding and semantic intelligence.
