Suparna Singh, CEO and Co-Founder of Frammer AI, will live demo the company’s automated system for creating a FAST channel.
At the show, clients will reportedly be able to input several hours of live streams or linear content into Frammer AI’s system and see it converted into a ready-to-air, ready-to-stream fast channel with one click of a button. This solution is intended to help broadcasters repurpose videos cost-efficiently, thereby improving the monetisation and audience discovery processes. The company will also be demonstrating its ability to quickly and automatically create a multitude of short videos that are ready for social media.
According to Singh, social media and FAST channels will only become more relevant in the future, as the subscription model plateaus. The executive also predicts that this audience shift will have repercussions outside of the M&E space as short videos become the ultimate marketing tool for all types of companies looking to reach any customer.
Visit Frammer AI in Hall 14 at Stand 14.B32.
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5G to enable reliable, real-time service for the 2026 FIFA World Cup
At IBC2025 in Amsterdam, Jake Kornblatt, Vice President at Verizon Business, explored how 5G technology is facilitating the shift towards IP-based broadcasting by offering a highly reliable, low-latency service.
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