Prime Video and Amazon MGM Studios Technology’s Girish Bajaj shares the latest on a complete user experience redesign, from leveraging AI to improve search and personalisation, to nurturing growth in shoppable TV.
As entertainment shifts to streaming, the battle for viewers will not be lost or won on the quality of content alone but the ability to serve people what they want, quickly.
“What we hear from customers is that they want a simple experience,” says Girish Bajaj, Vice President, Prime Video and Amazon MGM Studios Technology, who will keynote IBC on September 14. “They tend to be very frustrated with all of the choices that they have today in streaming as well as managing multiple accounts across multiple different apps...
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