Six months from launch and ITVX has bucked the trend to be a successful new AVOD led streaming service, reports Adrian Pennington.
It’s a marathon not a sprint for ITV, which saw its new streaming service ITVX get off to a steady start eight months on from launch.
“When running a streaming service there is no finishing line,” Rufus Radcliffe, MD, Streaming, Interactive & Data, ITV told IBC365.
“If someone had said this time last year ‘would you take where we are now?’ we’d have bitten their hand off. We’re really pleased so far but conscious that there’s always more to do to delight our viewers and our advertisers. We are far from resting on our laurels.”
The key metrics ITV looks to are monthly active users and streaming hours which, when compared to ITV Hub, are...
You are not signed in.
Only registered users can view this article.
.jpeg)
Juno Innovations to bring VFX at scale closer to home
Moving VFX workflows to the cloud has proved challenging, but a US-based startup could be about to change that. Adrian Pennington reports.
Freely highlights HbbTV’s role in evolution to all-IP future
As more UK consumers decline to connect their TVs to an aerial, UK broadcasters are looking to the Freely platform to ensure their continued relevance. CTO Orf Warr explains the technology choices underpinning the platform.
One4HDD: Further R&D in 5G broadcast dependent on government priorities
Hot on the heels of a successful demonstration at Brands Hatch, DTG’s Alex Buchan discusses the evolution of the 5G One4HDD project and how it may yet progress beyond its official 31 March ending, providing fresh government funding falls the right way. George Jarrett reports.
Live volumetric streaming: “Volumetric video is better than conventional video”
Volumetric video holds the potential to re-invent the live-streaming experience, with UK tech outfit Condense emerging as a pioneer.
.jpg)
End of an era: Retiring Dr. Blakeway says IBC Board is “all about the strategy”
As he retires from the IBC Board, former SCTE President Dr. Roger Blakeway discusses the origins of the collaboration between the two organisations, the development of the IBC organisation, and the show we recognise today.
