Poacher turned gamekeeper: Netflix rules, for now

Netflix raids Hollywood to land a giant of old media, but having offered billions over the odds for ageing IP, would a smarter play have involved the creator economy?

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IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

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