HBO Max Drone Show

SVOD vs AVOD: The reinvention of live sports viewing

The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.

Subscription video on demand (SVOD) and advertising-based video on demand (AVOD) formats are redefining how live sport is delivered and consumed. Both have adopted distinct strategic models that have proven effective – SVOD is focused on premium rights and product experience, while AVOD prioritises scale and accessibility.

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IBC Accelerator: Agentic AI for live sports

With an eye on the future, this IBC Accelerator plans to move beyond isolated use cases and demonstrate how agentic AI can be applied across the full live media value chain, from automated production tasks to highlight generation, personalisation, and monetisation.

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IBC2025 Innovation Awards

Innovation Awards: Stories behind Content Everywhere finalists

The Content Everywhere finalists in this year’s IBC Innovation Awards run the gamut across: a giant DTV+ implementation project in Brazil; the Premier League’s connected fan experience; and the AI-generated phenomenon Tilly Norwood. Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, reveals why.

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