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SVOD vs AVOD: The reinvention of live sports viewing

The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.

Subscription video on demand (SVOD) and advertising-based video on demand (AVOD) formats are redefining how live sport is delivered and consumed. Both have adopted distinct strategic models that have proven effective – SVOD is focused on premium rights and product experience, while AVOD prioritises scale and accessibility.

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IBC2026: What to look out for on Day 4

IBC2026: What to look out for on Day 4

As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls

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