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SVOD vs AVOD: The reinvention of live sports viewing

The live sports landscape is the crown jewel of entertainment, and as it evolves, streaming platforms are driving its next phase of growth.

Subscription video on demand (SVOD) and advertising-based video on demand (AVOD) formats are redefining how live sport is delivered and consumed. Both have adopted distinct strategic models that have proven effective – SVOD is focused on premium rights and product experience, while AVOD prioritises scale and accessibility.

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Wimbledon 2026: ESPN gears up for record breaking year

ESPN is the biggest international broadcaster for Wimbledon for which it is paying around $95m annually for exclusive rights in the US until 2035 (from 2024). It’s a vital partner to the All England Lawn Tennis Club (AELTC) which own the Championship and which manages the host broadcast internally under Wimbledon Broadcast Services (WBS).

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