Agility, reliability, and picture fidelity were put to the test with IMAX StreamSmart and AWS as they delivered a virtually flawless livestream of the NBA Finals to 70-foot IMAX screens in Hong Kong and Taiwan. From concept to sold-out theaters in just 21 days, this panel explores how these technologies met business goals, growing the NBA’s fanbase with the next best thing to being at the game—the IMAX Experience.
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