At IBC's Smart Stories Accelerator Incubator, Joe Croney, Founder, CEO, HyperContent.AI, explains how a new open standard, the Story Object Model (SOM), is giving some of the world’s most prestigious newsrooms AI's speed without sacrificing editorial control.
Newsrooms including AP, the BBC, Al Jazeera, Reuters, and the Washington Post are backing the “Smart Stories - The New Knowledge Architecture for Content Production” incubator project in hopes of getting newsroom AI tools to work together instead of in silos.
Croney spent years as CTO of Arc XP, the Washington Post's newsroom technology division, before founding HyperContent.AI, one of the vendors building on the project's new open standard, SOM. It's a shared "bus" that lets transcription tools, clipping agents and publishing systems talk to each other directly, cutting out the manual handoffs that eat up a producer's day. Nevertheless, Croney highlighted that journalist approval is key and that the input of the news and footage stays in the hands of journalists.
To put it to the test, IBC Reporter Esmee van Loo fed her own scoop through one of the AI agents in the story object model. Earlier that day, van Loo had reported a story about 1,000 coins hidden around the IBC halls by a VLC volunteer named Julien Navas. Croney ran the footage through the SOM bus and the HyperContent.ai tool, and it delivered vertical reels, a newsletter, and a news article with video. The AI understood the main message of the footage even though she had tried to dilute it by adding another storyline in the middle of the video. Something about balloons and North Korea, as the VLC volunteers have sent balloons across the border with USB drives containing modern-day TV shows such as Game of Thrones.
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