The Alliance for Open Media (AOMedia) has launched its new ‘Adoption Showcase’ ahead of IBC2024, spotlighting user stories from six AV1 adopters.
The showcase highlights the benefits achieved by ATEME, Bitmovin, Google, VideoLAN, Vimeo, and Visionular through the adoption of the AV1 codec. Additionally, more adopter stories will be added to the showcase in the coming months, providing further insights into the benefits and applications of AV1.
Dr. Pierre-Anthony Lemieux, Executive Director, AOMedia, said: “The continuing adoption and positive impact that AV1 has had indicates it is playing an important role in the ecosystem. These user stories illustrate the real-world impact of AV1 — whether through streaming services, virtual classrooms, mobile video apps, or chat platforms.”
According to AOMedia, AV1 video helps reduce streaming and storage costs and has even been adopted by Apple’s latest media engine, featured in iPhone 15 Pro models with the A17 Pro chip and Macs equipped with M3 chips. Approximately 95% of Netflix’s catalogue is encoded with AV1; over 50% of YouTube’s catalogue (weighted by watch time) is available in AV1; and more than 70% of Meta Reels (by watch time) on iOS utilize AV1.
Use cases highlighted in Adoption Showcase
The showcased adopter stories demonstrate how AV1 has enabled industry leaders to deliver media experiences while achieving lower bitrates.
- ATEME: By integrating AV1, ATEME has optimised video delivery, enhancing streaming quality and reducing latency for live broadcasts.
- Bitmovin: Bitmovin’s implementation of AV1 has resulted in significant bandwidth savings, enabling smoother and more efficient video streaming for users worldwide.
- Google: Google has leveraged AV1 to improve video playback on the Chrome browser, in Google Meet, on Android, and on YouTube, delivering higher-resolution content with less buffering and lower data consumption.
- VideoLAN: The adoption of AV1 by VideoLAN resulted in the creation of dav1d, an AV1 software decoder, which enables enhanced video quality and playback efficiency on mobile devices without a hardware decoder.
- Vimeo: Vimeo’s integration of AV1 has allowed for high-quality video streaming and storage solutions, benefiting both content creators and viewers with improved visual experiences.
- Visionular: Visionular’s implementation of AV1 technology using AI and machine learning (ML), has enabled better compression efficiency and higher-quality streaming, enhancing the overall user experience.
You are not signed in
Only registered users can comment on this article.
.jpg)
UK TV industry advocates out-of-hours guidelines
The UK television industry has backed new guidelines to minimise out-of-hours contact to help improve work-life balance in the sector.
.jpg)
EU approves Paramount's WBD acquisition with conditions
The European Commission has approved Paramount Skydance’s proposed $110bn acquisition of Warner Bros. Discovery.
Isabel Davis to become Director of BFI Filmmaking Funds
The British Film Institute (BFI) has named Isabel Davis as Director of its BFI National Lottery Filmmaking Funds.
.jpg)
Expanded Future Tech to showcase the very best in innovation, technology and talent
After a successful debut in 2025, Future Tech returns to Hall 14 of the RAI this year, with more features, more innovation and more of the technologies shaping the next era of media and entertainment.
Netflix uses GenAI on 300 titles in 2026
Netflix has revealed that nearly 300 titles on its platform have used generative AI, from early concept stages and pre-visualisation through to post-production and release.
